The company has been born in the core of the old city of Hebron Since half a century. It has been established by the former HAJJ SALEM ZALLOUM in 1945. The activity of it that time had Been is marketing the cadies over Jordan, Syria and Egypt. During 1970s the sons of AL-HAJJ SALEM lie JEBREEL and his brothers-have cooperated for enhancing the activities and the work of the firm in a way to expand its Field which was limited in the southern region of Palestine. This includes basic foodstuff and cleaning material and wholesale and retail. This was for the material which had been imported through Israel brokers until the great uprising of the Palestinian people started in the mid of 1980s when the firm has started to arabise its sources for merchandising.